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How AI & Machine Learning Are Revolutionizing Odds Prediction in Sports Betting Apps

Sports betting has transformed dramatically in the last decade, shifting from traditional bookmakers to highly sophisticated mobile and web platforms. Today, bettors expect real-time odds, personalized recommendations, and transparent systems that can scale to millions of simultaneous users. At the heart of this transformation lies artificial intelligence (AI) and machine learning (ML)—technologies that are redefining …

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